Home     Archive     RSS XML     Contact Search

Marketplace

Jeans Brands

Posted on April 12, 2010.
Jeans BrandsThe history of Mavi Jeans Brand

MAVI Jeans is the leading company in manufacturing denim in Turkey. Mavi Jeans are now sold in malls as Jenashalle. Kaufhof department store, Bloomingdales PEKK & Cloppenberg, Buckle Francobox, Vanity, Nordstrom, Houses Milling, Engelhorn, Over the Rainbow, Dillard, Wet Steal, Olymp and Hades, Warehouse in London, Machinery jeans, Off the Wall, Caruso Caruso E Street Denim, Zweiflers, Legger Boot Crash Zinser, Infinito, USA Male, National Jeans, Smith Bros., Gerngross, Kult, hangers, Chalk Garden SMR, Blow the belt, shop West, Just Jeans and Urban .

Turkish Mavi Jeans Jeans was established in 1991 by Sayat Akarlilar. However, the history of the brand began in 1971 when the first textile company was established by Akarlilar in Istanbul. It was called "Textile Guven. In 1984, "Erak" company was created, which focused on the manufacture of denim jeans and for brands in the world. And 1991 brings Mavi Jeans tailored for global markets with a perfect strategy Fit, whereby customers were offered solutions particular style and size systems tailored to each country in concrete. In addition to a special design that reflects the Mediterranean origin of the mark has been established. Mavi Jeans in 1993 began his national campaign, and in 1994 he began to export jeans in European countries. Only five years Mavi Jeans succeeds in becoming the first Turkish brand of jeans and in 1996 it established its North American department in New York. The decision to export abroad and jeans from the United States is revolutionary. The new office has also worked on the markets of Canada and Germany. And next year, Mavi Jeans hit the markets in North Africa, Middle East and Eastern Europe. Also showrooms in Los Angeles and Vancouver have been opened. A new advertising campaign with the slogan "It's too" begins. In 1998, the company exports about 1 million pairs of jeans custom tailored around the world. Even celebrities like Cher, Chelsea Clinton, Geri Halliwell and some of the moderators MTV begins to wear jeans made by Mavi. In 1999 advertising campaign "We've gone too far" begins in 2000 and by Mavi denim creations appear on the market of Great Britain. This year, the company takes the 128th place in the list of top 500 manufacturing companies in Turkey. 2001 brought the first parade in New York, opening a new showroom in Dallas. The company is rapidly spreading in the markets for Australia and Denmark and lands in 77th place on the list, above. When PCD-X exhibition in Germany in 2002 Mavi Jeans brand is in the center of attention and the president of Mavi Akarlilar Ersin North America occupies the 93rd in the list of most influential people in the U.S. .

In Turkey, the triumph of the brand is even more evident. According to polls conducted by "Capital" and "Adekko" magazine in 2003 among students in Turkish universities Mavi Jeans brand is second in popularity after Coca-Cola. Mavi also appears on the pages of Time magazine and U.S. magazine " Cosmogirl "Mavi Jeans calls made by the sexiest jeans in the world. Moreover, the second store on Union Square in New York is also part of Mavi Jeans brand. Opening Mavi stores in Frankfurt, Berlin and Montreal follow .

Today, the brand has a turnover of 250 million dollars and its collections are sold in 50 countries. The surface of plants Erak in Istanbul is 75,000 square meters and 11 million pairs of jeans are custom tailored manufactured there each year.

Share |

Comments

There are no comments.

Leave a Comment

Your Name
Your Email
Comments
Human Check. Type 2507.

Newest
Retro Baby
Emo Jeans
Running Shorts
Dainese Delmar
Easter Greeting Cards
Walking Shorts
Ladies Shorts
Mother Of The Bride Gifts

Network
Clothing Scene
Formal Clothes
Ready Clothes
Jewelry Boat
Jewelry Corporation
Feet Backs
Clothes Island
Teen Hobbyist
Pets Log
Pet Sexy.
Gamed Owner
Toy Parlour