Junior Jeans

French Dressing Jeans , the jeans brand Montreal landmark that has built its reputation and business on a real "Fit for Real Women" is ready for a comeback this summer.

FDJ Monde Inc, the former owner of the trademark French Dressing Jeans, under bankruptcy protection in December. A group of three Montreal apparel industry players has acquired the iconic brand (for an undisclosed amount).

The group, Noah Stern, President of Levy Canada Fashion Company, Groupe Corwik and one of its executives manage companies with more than 100 million dollars in combined annual revenues, and has plans for a brisk development of the brand in Canada and the United States. The brand will be incorporated into the new company called "FDJ French Dressing Inc.".

According to Noah Stern, the new CEO of FDJ French Dressing Inc., the partners plan to capitalize on "very high levels of brand recognition and consumer loyalty to the brand French Dressing" and the contract system of distribution view which consists of well over 2,000 specialty stores and independent retailers across Canada and the United States

Ayal TWiki, vice president of business development within the Group Corwik and now vice president of FDJ French Dressing Inc. agrees, calling it an iconic brand in North America with an outstanding reputation among retailers and customers.

After a very successful race in 1970 with only a few years ago, FDJ Monde Inc. veered off its course specialized focus on denim, expanding their product range in sports ladies coordinated.

This misplaced strategy, combined with the struggling economy south of the border is what Len Miller, former President of FDJ Monde, attributes that the main reasons for his former company financial struggles recently.

Miller, who briefly left the company due to illness and retirement of short duration, was hired by the new partners as President of FDJ French Dressing Inc to continue

monitor the growth of sales of the brand French dressing in North America.

His late uncle David Mindlin founded the predecessor of FDJ Monde Inc. in 1908, then known as Keystone General & Pants Manufacturing Ltd.

Miller and partners are excited by the aggressive marketing campaign to relaunch the brand in time for Spring Fashion 2009.

The strategy will be planned and executed with the help of Glen Eisenberg, president of the precision, marketing and Montreal communications firm.

The consortium has planned a big budget ($ million) marketing of the brand core values of French Dressing Jeans - what Stern called "four pillars of the company's success: fit, quality, customer service and a commitment to the specialty shop / independent market with an independent "first" political ".

In addition to shape and quality, the service independent of the specialty retailer is paramount to the success of the brand. The new marketing campaign aimed at supporting clients in French dressing highlighting the goodness of fit, introducing new customers to the brand and its loyal fans remember that wearing French Dressing gives every woman a silhouette that is super slimming, comfortable and stylish - TWiki said, "We're not like all the other jean companies trying to convince her that it must fit into jeans designed for junior girls 18 years old.

Every day of every year, we are working on and remain committed to providing jeans and related items designed with proper access of REAL Women. <.