Tie Dye Skirts

The French designer Jean Patou was born in 1887 in Normandy, France. His first job was in a small dressmaking shop, Parry, before the First World War, he produced his first collection in 1914. In 1919, after serving as Captain of Zouaves during the war, he returned to the fashion industry and opened his own couture house.

Patou's participation in the development of sportswear is large, its influence, fairly obvious. The clothes were made to be beautiful and comfortable, functional and simple, with accents limited to sewing linings and embroidery, as evidenced by his creation of the cardigan. He has developed a fabric for swimwear that resists shrinkage and it is not colorfast. He also invented the knitted swimwear and the tennis skirt. His collection was published by famous names such as Wimbledon tennis star Suzanne Lenglen and American aviator Ruth Elder. The women of the 1920s began to emulate this sporty, even if they do not engage in sports activities.

Patou vision of the collection of sportswear was ultimately realized when he opened The Sports Corner, a shop in Paris which met all kinds of sportswear, including accessories. He extended these shops in Deauville and Biarritz, the two resort areas popular with travelers.

Patou has been a pioneer in more ways than one. In the 1920s, he invented designer ties made from the dress of women and famous cubist sweaters. It is shown for the first shoe he had sewn his designs. He was able to produce unique colors with a special dye process to eradicate replicas competitor. In 1929, he raised the size of the skirt and the hem back to his natural - a move that followed quickly by Chanel.

He traveled to the United States in 1924 where he was hired six U.S. models and brought them to France to work as models. The silhouette of America has become a point of emulation for French women and thus helped boost sales of Patou more additional benefits as scarves, hats and accessories to provide. It also paved the way for its reputation in the American community, which was its target market, apart from a minority of wealthy French clients.

The House of Patou was created in 1925. It featured the collection of perfume, the only element that has survived during the Great Depression when the fashion crashed. It was in 1935 at the height of the crisis, the joy of fragrance has been designed by Henri Almeras for Patou's former clients. The floral scent of joy would be to create an indelible mark in the fashion industry for decades later.

In 1936, Patou died. Her sister, Madeleine and her husband, Raymond Barbas resumed House of Patou so that it remains in the hands of the family until now. In 1982, Patou Perfume was built in London, Milan, Geneva, Australia and Hong Kong. The year 1998 saw the rise of Jean Patou in the forefront of the industry of perfumery. Apart from his own line of perfumes, the company also made a few distributor Hubigant's Flowers, and the developer / seller of perfumes Yohji Yamamoto. However, there is Joy again, the most expensive perfume in the world that Patou is best known for. Joy perfume was recognized as the scent "of the century" at the UK Fifi Awards in 2000, defeating the long-time adversary, Chanel No. 5. After the success of Joy, the company launched Lacoste perfumes and Shell in 2000 and 2001, respectively.